Company
- Hellotech
Role
- Creative Director
Website
The mission
HelloTech is an on-demand, in-home tech support company. I was brought on as Creative Director to establish the brand and lead the design of all digital touchpoints, including the consumer website, technician app, and internal booking platform that connects customers, technicians, and support teams in real time.
Unlike HYTE, the logo already existed when I joined—but the brand system, digital experience, and product design foundation still needed to be built. We launched an MVP in 2015 and iteratively evolved it into a fully automated platform capable of accepting customer orders, dispatching technicians, and managing service workflows end-to-end.
With a lean team and aggressive timelines, this was a highly challenging but rewarding project. Through strategic planning, system-level design, and tight collaboration across product and engineering, we scaled HelloTech from a small Los Angeles-based startup serving a 10-mile radius to a nationwide service platform operating across the United States.
Building the Hellotech Experience
The customer journey begins on the website, where users select the service they need and schedule an appointment. From there, the platform automatically dispatches the job to qualified technicians in the customer’s region. The first technician to accept the offer from the tech app is assigned, triggering automated notifications that confirm the appointment and share arrival details with the customer. After service completion, customers receive a summary and digital receipt, ensuring a seamless end-to-end experience.
Building this internal platform required extensive planning and thoughtful workflow design across every touchpoint. We rolled out features iteratively, continuously refining the system while maintaining platform stability and delivering a high-quality service experience.
To support ongoing improvement, we collaborated closely with our customer support team—regularly reviewing feedback, identifying pain points in the booking and service process, and implementing solutions to enhance reliability, communication, and overall satisfaction.
SEO
SEO was also a major growth driver. I partnered with our marketing director to develop a content strategy focused on two key areas: a tech and industry blog, and a “how-to” knowledge hub offering installation and troubleshooting guides for consumers. We brought in writers to support content production, and within less than two years, both platforms scaled to over one million unique monthly visitors. More than 90% of this traffic came organically, allowing us to significantly reduce paid spend and reinvest marketing budget into other strategic channels.
